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Our secret
Shape
Name
SHAPE AND NAME
Shape
Different versions exist of where the unique shape of Toblerone originated from.

Version One:
TOBLERONE takes its unique shape from the most famous mountain in Switzerland - the Matterhorn. Inspired by the incomparable Alpine landscape, Tobler linked his new creation with the Swiss mountain traditions.
 
Version Two:
On the many business trips which led Theodor Tobler to Paris, he often visited the show at the Folies Bergères.The dancers on stage at the famous cabaret provided Tobler with a vision in his search to surpass the conventional bar shape for chocolate. As the red-and-beige clad dance troupe formed a human pyramid at the close of their number, his mind's eye suddenly glimpsed a triangular chocolate shape.
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