TOBLERONE is born: Theodor Tobler (Jean Tobler's son) and Emil Baumann (production manager and Tobler's cousin), develop a unique chocolate: TOBLERONE! Thereafter, TOBLERONE, with its special recipe, triangular shape and unmistakable TOBLERONE logo, becomes the Swiss chocolate par excellence. "TOBLERONE" is a word play upon the names "Tobler" and "Torrone," the Italian word for honey-almond nougat.