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TOBLERONE – How it all began

The First Toblerone

1900

On 19th June 1900, Jean Tobler handed the company over to his son Theodor Tobler

1908

Theodor Tobler and Emil Baumann (Theodor Tobler’s cousin) invented a unique chocolate bar, TOBLERONE! The TOBLERONE special recipe, triangular shape and instantly recognisable logo made it distinct. "TOBLERONE" is a play on the names "Tobler" and "Torrone", the Italian word for honey and almond nougat.
1868
1899
1900
1969
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